Mike Roeth

Mike has worked in the commercial vehicle industry for over 35 years, is the executive 
director of the North American Council for Freight Efficiency, and is the trucking lead for 
Rocky Mountain Institute. Mike’s specialty is brokering green truck collaborative 
technologies into the real world at scale. In October 2021, Mike was named an Industry 
Influencer by FleetOwner and awarded the prestigious SAE 2020 L. Ray Buckendale 
Lecturer and manuscript author in 2020. He has a Bachelor of Science in engineering 
from the Ohio State University and a master’s in organizational leadership from the 
Indiana Institute of Technology.

Roeth served on the second National Academies of Sciences, Engineering, and 
Medicine Committee on Reducing Fuel Consumption and Greenhouse Gas Emissions 
of Medium- and Heavy-Duty Vehicles; is a DOE merit reviewer; and was past chairman 
of the board for the Truck Manufacturers Association. He understands the customers, 
operations, and intricacies of the commercial vehicle industry, having held various 
positions with Navistar and Behr/Cummins.