Chery

Chery Automobile Co., Ltd., trading as Chery (Chinese: 奇瑞; pinyin: Qíruì), is a Chinese state-owned automobile manufacturer headquartered in Wuhu, Anhui, China. Founded in 1997, it is currently the ninth largest automobile manufacturer in China, with 1,232,727 vehicles produced in 2022. Chery Automobile Co., Ltd. principal products are passenger cars, minivans, and SUVs; it sells passenger cars under the Chery marque and commercial vehicles under the Karry brand. Chery began the production of automobiles in 1999 and their export from China in 2001.

History

Chery was founded in 1997 as a state-owned enterprise by a group of officials from Anhui province and began automobile production in 1999 using a chassis licensed from Volkswagen's SEAT Toledo. Called the Fengyun, Chery's first car sold nearly 30,000 units. The Wall Street Journal has described Chery's corporate culture as "an odd hybrid of Communist state enterprise and entrepreneurial start-up", and entrepreneurial risk-taking is evident in its early history.

Chery's early success was built on a number of factors, including:

• Government support: Chery received significant financial support from the Anhui provincial government.
• Access to resources: Chery had access to a large pool of labor and raw materials.
• Low costs: Chery was able to produce vehicles at a low cost, making them competitive with imported vehicles.

Growth and Expansion

Chery has experienced rapid growth in recent years. The company has expanded its product lineup and expanded its operations into new markets. Chery now sells vehicles in over 80 countries and regions around the world.

Chery is also investing heavily in new technologies, such as electric vehicles and self-driving cars. The company has set a goal of selling 50% electric vehicles by 2025.

Popular Models

Some of Chery's most popular models include:

• Tiggo 7 PRO
   
• Tiggo 8 PRO
   
• Arrizo 6
   
• Omoda 5
   
• QQ Ice Cream
   

Strengths and Weaknesses

Strengths:

• Strong domestic market presence
• Competitive pricing
• Wide range of products
• Focus on new technologies

Weaknesses:

• Brand recognition is not as high as some competitors
• Quality issues have been reported in the past

Conclusion

Chery is a leading Chinese automobile manufacturer with a strong focus on growth and innovation. The company is well-positioned to succeed in the global automotive market.