Geely

 
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Binjiang District, Hangzhou, Zhejiang, People's Republic of China

Zhejiang Geely Holding Group Co., Ltd. (ZGH), commonly known as Geely, is a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang. The company is privately held by Chinese entrepreneur Li Shufu. It was established in 1986 and entered the automotive industry in 1997 with its Geely Auto subsidiary. Geely Auto is currently the seventh largest automobile manufacturer in China, with 1.328 million sales in China in 2021. Globally, the group sold over 2.2 million cars in 2021, and over 17,926 plug-in electric vehicles in January 2022.

Geely is a diversified group with interests in automotive manufacturing, financial services, technology, and real estate. The company owns a number of well-known brands, including Geely Auto, Lynk & Co, Lotus Cars, Proton Cars, and Geometry. Geely is also a major investor in Volvo Cars and Daimler AG.

Geely is committed to developing sustainable transportation solutions. The company is a leader in the development of electric vehicles and self-driving cars. Geely Auto has set a goal of selling 3.65 million vehicles per year by 2025, of which 50% will be electric vehicles.

Geely's strengths

Geely has a number of strengths, including:

  • Strong financial performance: Geely is a profitable company with a strong balance sheet.
  • Diversified product portfolio: Geely owns a number of well-known brands and offers a wide range of vehicles, including sedans, SUVs, MPVs, and commercial vehicles.
  • Global reach: Geely has operations in over 30 countries and regions.
  • Commitment to innovation: Geely is investing heavily in new technologies, such as electric vehicles and self-driving cars.

Geely's weaknesses

Geely also has some weaknesses, including:

  • Brand recognition: Geely's brands are not as well-known as some of its competitors, such as Toyota and Volkswagen.
  • Quality issues: Geely's vehicles have experienced some quality issues in the past.
  • Reliance on the Chinese market: Geely's sales are heavily concentrated in the Chinese market.

Overall, Geely is a strong and growing company with a bright future. The company is well-positioned to succeed in the global automotive market.

Recent developments

June 2023: Geely Auto announces plans to invest $10 billion in the development of electric vehicles over the next five years.

July 2023: Geely Auto unveils the Zeekr 009, a new electric minivan.

August 2023: Geely Auto announces that it will begin selling vehicles in the Middle East in 2023.

Conclusion

Geely is a leading automotive company with a strong focus on innovation and sustainability. The company is well-positioned to succeed in the future of transportation.

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