Check out this intriguing piece from InsideEVs, titled "Apple Couldn't Build The Car Of The Future. But China's Tech Giants Already Have".
The article dives deep into Apple's unsuccessful venture into the car industry and how Chinese tech giants like Huawei and Xiaomi have managed to claim success in the electric vehicle (EV) market. It reveals the obstacles Apple encountered, including the complexities of car manufacturing and the sector's low-profit margins. Despite Apple's focus on self-driving tech and a subscription service model, it couldn't quite make its mark.
On the other hand, Huawei and Xiaomi smartly bridged the gap by forming alliances with seasoned auto manufacturers, making their EVs a part of their existing product ecosystems, and welcoming lower profit margins. Huawei's Aito brand is performing impressively in sales and Xiaomi's SU7 EV is soon to hit the market.
Find out more about this context below: Insightful reading for everyone interested in the future of EVs!
Maverick is the call sign of Mobile Gnosis publisher and editor-in-chief, Matt De Reno. Have a tip, story idea, or news item to share? You can send him an email at